PROJECT INTRODUCTION
Create the Hero Within is a brand and experiential concept developed for EVO Advertising as part of a pharmaceutical-focused project supporting children affected by muscular dystrophy. The idea transformed the familiar language of comic-book superheroes into an interactive experience that invited children to imagine, design, and become heroes of their own stories.
ROLE
Brand Design • Creative Direction • Experience Design
AGENCY
EVO Advertising
SCOPE
Strategy • Logo • Visual Identity • Illustration Direction :
Interactive Experience • Environmental Design
