Original By Design Home Page

Welcome to the Original By Design Podcast! I’m your host Erik Ulven—guitar designer, creative guide, and father of two living in Daytona Beach, Florida.

I’m the founder of Sunland Guitars and the mind behind the motto: “original guitars for original musicians.” But this podcast isn’t just about guitars.

Original by Design is a weekly space for creators, dreamers, and rebels who feel like they’ve been shaped by the world—and are ready to reshape it on their own terms.

Each week, I’ll share bite-sized insights—stories from my own creative journey, tools that have helped me unlock my full expression, and conversations around human design, rest, purpose, and originality.

Whether you’re a musician, maker, parent, or simply someone trying to reconnect with who you really are—you’re in the right place.

Let’s get you back to the blueprint you were born with.

Subscribe now and get ready to live, work, and create… Original by Design.