What if your dream guitar isn’t something you find — it’s something you DESIGN?

tone shift podcast

Tone Shift is a no‑fluff podcast where I help you break past factory settings and industry hype to discover your true tone and transform your relationship with the guitar. Watch the newest episode below.

WARNING: You might shift yourself…

Newest videos

choose your path

Blueprint drawing of an electric guitar on a blue grid background with rulers, pencils, and a compass around it.
Open spiral-bound book opened to pages displaying different types of wood body materials with images of Alder, Ash, Mahogany, Basswood, Korina, Walnut, Maple, Quilted Maple, and Flame Maple. Text notes on each wood type are visible on the right page.

TAKE THE COURSE

Learn my exact design process in the Electric Guitar Design Masterclass.

Shape your own identity, tone, and feel — from sketch to concept.

Sunland Stella signature guitar of Dyer Davis. Black electric guitar with silver hardware lying on a light-colored textured surface.
Erik Ulven focusing while writing or drawing on a paper with a pen, wearing a gray shirt and black cap.

I Design it

A 1:1 commission for me to design your guitar from scratch.

For serious musicians ready to build something truly original.

Want to chat?

Have an idea you want to run by me? I’m always open to creative sparks.


Fill this out and I’ll be in touch if it feels like a fit.